Your colleagues. Unwitting spammers
It is a long time ago when in 1971, the first email system was developed thinking that email would revolutionize the world and precisely the business world.
While email has been a revolution, of course it has simplified many procedures and saved millions of workers time and money.
What about today?
Do you know, for example, that every day, 269 billion emails were exchanged in 2017, or more than 3 million per second (and this number continues to increase) and that more than 50% of the world’s population uses it?
Obviously, at first glance, these numbers can make you dream.
However, in the age of cloud computing, while each worker receives an average of 120 emails per day, as platforms and applications grow exponentially, what place does email occupy within organizations and what is his future?
The choices of each company are different and the tools used by each of them are not compatible with each other. Consequence: workers are confronted with the use of multiple platforms, sometimes a different for each partner, with all the disadvantages that this implies (training, duplication of data, frustration, …).
Faced with this situation, it is very common to meet companies that manage the majority of their projects and exchanges by email. For ease, each member of the project receives a copy of the email sent with the risk that it copies, modifies or even saves an outdated version of a specific document.
Have you ever encountered this situation? How did you fight it?
Some complain about the advent of platforms like Slack et al, and after 24 hours the chances of your email being read fall to 1%, this means of communication remains at the top of the polls with a preference of 86% of professional users . No, cat tools are not killing email. Perhaps they are simply complementary and more suitable for a certain type of communication.
Do you use e-mail for urgent communications? Is email suitable for any type of communication? Do you think email is suitable for every situation?
Bill Clinton claims to have sent only two emails as president, so although this method of communication is fast, simple and sometimes effective, does it really take the writing of an email lightly?
More and more companies are using an Email Policy within their organization. This use policy can actually help foster a productive environment and protect organizations from certain legal aspects. Thus, we will see points such as: the property of email, security awareness and cyber attacks, signature rules, use and consultation of emails outside working hours, …
However, in any project management, many means of communication are used: email, chat, collaborative platforms, phone, mobile applications, video conferences, …
Therefore, knowing that it takes on average 20 minutes to refocus on a task after being interrupted, should we not define a policy of using all these methods to better frame their use, avoid employees of be constantly disturbed in their tasks and allow businesses to be more efficient?
Maybe, is this the only spammer of our work?
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